The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Name: The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
Brand: Rosenfeld Media
SKU: 1933820683
Price: 4335 INR
Availability: InStock
ISBN: 9781933820682

PAPERBACK

07 Apr, 2020

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs is ...

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ISBN-10:

1933820683

ISBN-13:

9781933820682

Publisher

Rosenfeld Media

Dimensions

8.90 X 6.00 X 0.90 inches

Language

English

Description

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Product Details

ISBN-10

:1933820683

ISBN-13

:9781933820682

Publisher

:Rosenfeld Media

Publication date

: 07 Apr, 2020

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The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Description

Product Details